
Professor Gary Davies
Gary Joined the BRI from Manchester Business School in 2017. His links with Chester date from 2015 when he was appointed as a visiting professor. His academic career has involved sponsorships from Tesco, Asda and the Post Office. Before his academic career he worked with the Mars Group and British Aluminium. He also acts as a consultant in business strategy and reputation management. Professor Gary Davies Professor of Business Strategy Qualifications BSc, PhD (London), PhD (Manchester), DIC, ARSM.Research:Gary’s current research interests include: the image benefits of being a family business; personal branding; how consumer trust and distrust of brands develops; how brand image should be measured; investor decision-making; the globalisation of retailing and; the role of public relations in the marketing of luxury brands. Publications Books: G Davies with R…